WWD article on Beautycounter’s amazing new mascara

I was already beyond excited about the new Beautycounter mascara, but after reading this article (see below) I now truly understand why this launch is so huge. I will now most likely begin stalking my mailman until it arrives

Here is the video mentioned in the article: ‘100 Lashes

Big props to BC for managing to do what no other “safer” brand has been able to do ????

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